THE SUN

EUROS 2020

The Sun audience loves football, so the delayed 2020 UEFA European Championship was something to shout about. Pulse created a 60-second TV spot (with 30 and 20-second executions) celebrating the nostalgia and inclusivity of the tournament, telling viewers that ‘Eur all invited’. We even worked with The Sun’s new columnist, Jose Mourinho, who found a new career as an editor.

As England progressed to the final of the tournament, Pulse showcased swift thinking by entering into an ad-battle with a Danish tabloid newspaper on the eve of the semi-finals and creating powerful OOH to support the team in the final. It may not quite have spurred them on to victory, but we’ll keep trying.

A facebook ad for The Sun with Jose Mourinho reading the newspaper and The Sun Euros logo "Eur all invited"
An instagram video ad for The Sun with Jose Mourinho reading the newspaper and The Sun Euros logo "Eur all invited"
A display banner ad for The Sun with Jose Mourinho reading the newspaper and The Sun Euros logo "Eur all invited"
 
A display banner ad for The Sun with Jose Mourinho reading the newspaper and The Sun Euros logo "Eur all invited"
A print ad for The Sun promoting a free goals pullout and with The Sun Euros logo "Eur all invited"
A Sun press ad saying "We're having you for breakfast" with a picture of some bread and bacon on top in the shape of a cross, to look like the England flag
A DOOH ad for the Sun Euros campaign showing an England shift with a customised badge "56,550,138 lions on a shirt"

 

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