An image of wild animals in parliament to represent the idea of "Westminster Zoo".

THE TIMES & THE SUNDAY TIMES

POLITICS TAMED

As Brexit edged ever closer, the House of Commons resembled a zoo like never before, so The Times & The Sunday Times wanted to remind people that they had been bringing order and clarity to politics since 1785.

Pulse was briefed in November 2018 for a campaign to run in the first quarter of 2019, culminating in Brexit on 29 March. The ‘Westminster Zoo’ that we created saw almost all the animals filmed live in a green-screen studio with the House of Commons built in CGI. Jason Isaacs’ voiceover work on the Dr Dolittle song Talk to the Animals was the finishing touch on an integrated campaign that went on to win multiple awards.

A landscape press ad of a hippo and crocodile in the Thames outside parliament to represent the idea of "Westminster Zoo".
Westminster tube sign covered in leaves and with the words changed to say "Westminster Jungle"
Ad wrap above tube escalators with images of wild animals and the text "We'll guide you through the political jungle".
Ad wraps on tube barriers with images of wild animals and the text "We'll guide you through the political jungle".
Ads on building walls with images of wild animals and the text "We'll guide you through the political jungle".
Animated social ad of a crocodile snapping its mouth and the text "Make it snappy, sale ends soon".
Moving image of a person holding the Times newspaper with the Westminster Zoo campaign as the wrapped cover
Animated social ad of wild animals running around parliament and the text "We'll guide you through the political jungle".
In situ mockup of the politics tamed campaign wrap on the Times newspaper
Image of a red London bus with an ad wrapped on the side of hyenas in parliament and the tagline "Less hysteria, more analysis. Politics. Tamed."

 

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