TALKSPORT

FURY V WILDER

The October 2021 bout between Tyson Fury and Deontay Wilder would complete one of the greatest boxing trilogies of recent times and decide the world heavyweight championship. talkSPORT had exclusive free commentary with former heavyweight champ Tim Witherspoon and wanted to target an army of boxing fans, so Pulse were tasked with driving new listeners towards the station’s app.

We combined the larger-than-life nature of Las Vegas, the city hosting the fight, and of the fighters themselves, placing their faces as icons inside a spinning slot machine with neon lights alongside it. Plenty of listeners took the gamble.