THE FIFTH

REBRAND

The Fifth are an influencer marketing agency doing things differently. Putting storytellers at the heart of their business, building real connections with talent and helping tell stories that deliver measurable impact for brands. Pulse developed ‘a window to another world’ inside The Fifth’s ‘F’, helping express the brand in bold and inventive ways.

Designed to work across all channels, the flexible visual toolkit builds out from the logo and includes dynamic patterns, ownable colours, photography and graphic expressions that communicate moments from stories, fulfilling The Fifth’s distinctive mission to change the face of influencer marketing.